A transformative development is set to reshape McKinney as Creation Equity unveils plans for Long Branch—a $1.3 billion mixed-use project strategically located at the northwest corner of U.S. Highway 75 and the forthcoming U.S. 380 bypass.
Creation principal Alex Bez says that “the modern office campus design at the hard corner of what will soon be one of North Texas’ most prominent highway interchanges also marks a major investment in the city’s future, helping attract new business and top talent to the area.”
A Vision for Integrated Urban Living
Spanning 155 acres, with 80 acres designated for active development, Long Branch aims to create a walkable, vibrant community that blends residential, commercial, and recreational spaces. The master plan includes:
- Approximately 1,600 multifamily residences
- 135,000 square feet of retail space, anchored by a 65,000-square-foot grocery store
- A 318,600-square-foot office campus featuring two six-story buildings
- A 100-room hotel
- A five-story parking structure accommodating 910 vehicles
- 6,000 linear feet of pedestrian trails and six acres of preserved green space
The development emphasizes sustainability and community engagement, incorporating mature landscaping, outdoor gathering areas, and open-air dining options to foster a sense of place.
Strategic Growth Aligned with McKinney’s Expansion
McKinney’s rapid growth—adding over 25,000 residents since 2021—positions Long Branch as a timely addition to the city’s infrastructure. The project’s location offers seamless access to major highways, enhancing its appeal for both residents and businesses. Alex Bez, principal at Creation Equity, notes that the modern office campus design at this prominent highway interchange marks a significant investment in McKinney’s future, aiming to attract new businesses and top talent to the area.
About Creation Equity
Founded in 2018 by David Sellers and Bob Agahi, Creation Equity is a real estate development and alternative investment firm focused on turning opportunities into reality. Headquartered in Phoenix, Arizona, with a second office in Dallas, Texas, Creation Equity has a diverse portfolio that includes real estate, hospitality, and alternative investments. The firm currently has $3.0 billion in its real estate development pipeline, with active markets in Texas, California, Nevada, Arizona, Florida, Tennessee, New York, and New Jersey.
Creation Equity partners with successful entrepreneurs across various industries, investing in emerging talent and brands that resonate with the public, adding value to every opportunity.
As McKinney continues to evolve, Long Branch represents a significant step toward creating a self-sustaining, dynamic district that meets the city’s growing needs.
For more information about the developer Creation
