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More than 35 businesses are now signed at the Fields West development. This $800 million mixed-use project is rising on Frisco’s northern edge. The tenant roster spans first-to-market retail concepts, national fine dining names, and everyday brands. The developers say the list is not finished. Phased openings begin in late 2027 and continue into 2028.
For land investors and developers tracking the northern Dallas North Tollway corridor, the tenant list is more than a shopping preview. It is the clearest demand signal yet for the land economics of north Frisco, Prosper, and Celina.
The Fields West Development by the Numbers
The project sits on 55 acres inside the roughly 2,500-acre Fields master-planned community. It straddles the Dallas North Tollway at Frisco’s northern boundary. The Karahan Companies is building the Fields West development in partnership with Hunt Realty. Gensler is handling design, and SHOP Companies is leading retail leasing.
The core program:
- 360,000 square feet of shopping, dining, and entertainment space
- 350,000 square feet of Class A office
- 1,150 high-end urban residences developed by Columbus Realty Partners above the retail
- 70% pre-leased as of the November tenant announcement
- Phased openings starting late 2027, continuing into 2028
Developer Fehmi Karahan, who built Legacy West in Plano, has said publicly that “Opening Fields West in 2027 will change Frisco forever.”
The capital stack behind the Fields West development is equally concrete. The project closed a $425 million construction loan on July 1, 2025. This was funded by Bank of America, JP Morgan Chase, and Prosperity Bank. Days earlier, the city of Frisco sold $70 million in municipal bonds to support the broader development. This followed a July 2024 Master Development Agreement where the Frisco City Council and its economic development corporations approved $94.5 million in performance incentives. Vertical construction began in December 2025.
Who Is Coming: The Confirmed Tenant Roster
The dining lineup at the Fields West development mixes first-to-market fine dining with proven regional operators:
- Mastro’s Steakhouse (first DFW location)
- Green Point Seafood and Oyster Bar
- Claremont
- Mexican Sugar
- Sixty Vines
- Tommy Bahama Marlin Bar
- North Italia and Culinary Dropout (both from Fox Restaurant Concepts)
- Maman, the New York-based cafe brand
- Quick-service and casual names reported to include Shake Shack, Sweetgreen, Nando’s, Amorino Gelato, and Starbucks
On the retail side, the roster leans into fashion, home furnishings, and wellness:
- Bloomie’s, Bloomingdale’s small-format concept, in its first Texas location
- Crate & Barrel, Pottery Barn, Arhaus, Williams Sonoma, Design Within Reach in home furnishings
- Alo Yoga, TravisMathew, Kendra Scott, Gorjana, Sephora in fashion, jewelry, and beauty
- Face Foundrie, U Med Spa in wellness
- Landry Kate and other boutique concepts
Two anchors stand out from a market-signal perspective. Bloomie’s chose Fields West for its Texas debut, and Mastro’s chose it for its Dallas-Fort Worth debut. National retailers do not place first-to-market bets on unproven trade areas. They place them where the demographic math is already settled.
Why the Fields West Development Matters for Land Investors
Strip away the tenant names and the Fields West development is a trade-area validation event for the entire northern tollway corridor. It confirms the retail spending thesis north of 380. Karahan stated plainly when the project was announced: shoppers in Celina, Prosper, Gunter, and Sherman are not going to drive south to Plano. Fields West is being built to intercept that spending at the northern edge of Frisco. Once complete, the project is expected to generate more than $400 million annually in sales and purchases across the city, according to Local Profile.
It confirms the retail spending thesis north of 380. Karahan said it plainly when the project was announced: shoppers in Celina, Prosper, Gunter, and Sherman are not going to drive south to Plano. Fields West is being built to intercept that spending at the northern edge of Frisco. Once complete, the project is expected to generate more than $400 million annually in sales and purchases across the city, according to Local Profile.
It anchors a cluster, not a standalone. The Fields West development sits alongside the PGA of America headquarters, the Omni PGA Frisco Resort with two championship golf courses, and the Universal Kids Resort slated to open in late 2026. Firefly Park, a separate 230-acre mixed-use project, is rising nearby. Karahan has estimated the full Fields build-out at $10 billion to $15 billion in eventual value. Concentrations of this scale reprice surrounding land, and the effect does not stop at the city line.
It is already pulling in outside capital. In January 2026, Dubai-based Sobha Realty acquired roughly 100 acres near the Fields corridor for future residential development, a transaction Local Profile characterized as a signal of continued confidence in Frisco’s growth. Institutional and international buyers follow anchors. Fields West is now the anchor.
It compresses the timeline for northern-corridor land. Every retail signing at the Fields West development strengthens the underwriting case for tracts in Prosper, Celina, and southern Grayson County. I covered the broader infrastructure picture in my Dallas North Tollway corridor development analysis, and Fields West is the commercial proof point that thesis was waiting on. The tollway’s Phase 4A extension to Celina opens in fall 2027, almost exactly when Fields West opens its first phase. Those two dates landing together is not a coincidence. It is the corridor’s demand and infrastructure curves crossing at the same moment.
What to Watch Next
Remaining tenant announcements. Developers say the lineup is not complete, with additional retail, restaurant, and entertainment concepts expected over the next two years. Watch for an entertainment anchor and hotel confirmation, which would round out the daytime-to-evening traffic profile office and residential tenants underwrite against.
Office pre-leasing. Retail is 70% committed. The next signal is the 350,000 square feet of Class A office, with CBRE handling office leasing. No pre-leasing numbers have been disclosed yet. A corporate commitment here would echo the Legacy West playbook, where retail momentum preceded headquarters relocations.
Land trades north of the project. The Sobha Realty acquisition will not be the last large-tract transaction in the corridor. Assemblage activity between PGA Parkway and US 380, and across into Prosper and Celina, serves as a leading indicator that the repricing wave is moving north.
Frequently Asked Questions
When will the Fields West development open?
Phased openings at the Fields West development begin in late 2027 and continue into 2028. The $425 million construction loan closed July 1, 2025, and vertical construction began in December 2025.
What stores and restaurants are coming to Fields West?
More than 35 businesses are confirmed, including Bloomie’s first Texas location, Mastro’s Steakhouse’s first DFW location, Crate & Barrel, Pottery Barn, Alo Yoga, Sephora, North Italia, Culinary Dropout, Maman, Mexican Sugar, Sixty Vines, and Tommy Bahama Marlin Bar. Developers say additional tenants will be announced through 2027.
How big is the Fields West development?
The Fields West development covers 55 acres within the roughly 2,500-acre Fields master-planned community. Plans include 360,000 square feet of retail, dining, and entertainment, 350,000 square feet of Class A office, and 1,150 urban residences developed by Columbus Realty Partners.
Who is developing Fields West in Frisco?
The Karahan Companies, led by Fehmi Karahan of Legacy West fame, is developing the project in partnership with Hunt Realty. SHOP Companies leads retail leasing, CBRE handles office leasing, Gensler is the design architect, and Columbus Realty Partners is building the residential component.
The Bottom Line
It compresses the timeline for northern-corridor land. Every retail signing at the Fields West development strengthens the underwriting case for tracts in Prosper, Celina, and southern Grayson County. I covered the broader infrastructure picture in my Dallas North Tollway corridor development analysis, and Fields West is the commercial proof point that thesis was waiting on. The tollway’s Phase 4A extension to Celina opens in fall 2027, almost exactly when Fields West opens its first phase. Those two dates landing together is not a coincidence. It is the corridor’s demand and infrastructure curves crossing at the same moment.
The Fields West development is the retail anchor the northern tollway corridor has been waiting for. The tenant roster confirms what the capital stack suggested. When lenders commit $425 million, a city commits $94.5 million in incentives, and national brands commit first-to-market locations, the trade area question is answered. The remaining question is how far north the repricing runs, and how fast.
If you hold land, or want to, between north Frisco and the Grayson County line, this is the window to get a clear read on your position. Request a North Tollway Corridor Land Brief and I will walk you through where your tract sits relative to the demand curve the Fields West development just validated.
Refernces
Local Profile — “Here’s Everything Coming To Frisco’s $800 Million Fields West” — July 16, 2026 — https://www.localprofile.com/news/heres-everything-coming-to-friscos-800-million-fields-west-12550782 Local Profile — “Fields West Secures $425 Million For Frisco Megaproject” — July 9, 2025 — https://www.localprofile.com/real-estate/fields-west-frisco-megaproject-10919720 Local Profile — “Fields West Expands Its Growing Lineup With New Restaurants And Retailers” — November 12, 2025 — https://www.localprofile.com/real-estate/fields-west-expands-its-growing-lineup-with-new-restaurants-and-retailers-11479626 Local Profile — “100 Acres In Frisco’s Fastest-Growing Corridor To Become Residential Community” — January 22, 2026 — https://www.localprofile.com/real-estate/100-acres-in-friscos-fastest-growing-corridor-to-become-residential-community-11775353 City of Frisco — “City of Frisco approves Master Development Agreement for Fields West” — July 3, 2024 — https://www.friscotexas.gov/m/newsflash/Home/Detail/2132?arc=4887 The Karahan Companies / Fields West — “Fields West Expands Its Premier Retail and Dining Lineup with 10 New Tenants” — November 12, 2025 — https://fieldswest.com/fields-west-expands-its-premier-retail-and-dining-lineup-with-10-new-tenants/ CultureMap Dallas — “New Frisco development Fields West signs up 10 new name-brand tenants” — November 13, 2025 — https://dallas.culturemap.com/news/real-estate/fields-west-frisco/ PaperCity Magazine — “16 New Restaurants Opening at Frisco’s $800 Million Fields West Development” — November 13, 2025 — https://www.papercitymag.com/restaurants/frisco-restaurant-openings-fields-west-maman/
It is already pulling in outside capital. In January 2026, Dubai-based Sobha Realty acquired roughly 100 acres near the Fields corridor for future residential development. This transaction was characterized by Local Profile as a signal of continued confidence in Frisco’s growth. Institutional and international buyers follow anchors. Fields West is now the anchor.
