Prosper's Planning & Zoning Commission takes up a proposed Prosper Texas data center on August 18, 2026. The project is called Project Tomahawk, the applicant is Dallas-based White Rose Partners, and the case number is ZONE-26-0007. A companion amendment to the Town's Future Land Use Plan is filed alongside it. Residents and landowners deserve a plain accounting before the debate hardens into camps. This article takes no position; it lays out the record as it stands today.
What Is Actually Being Voted On August 18
The August 18 hearing is not a construction approval. It is a Planning & Zoning Commission review of rezoning case ZONE-26-0007, which asks the Town to create a Planned Development district allowing a Prosper Texas data center on the site, plus a related amendment to the Future Land Use Plan, the long-range policy map that guides zoning decisions. A FLUP amendment is a bigger ask than a one-parcel rezone because it changes the document future applicants will cite. P&Z makes a recommendation on both. Town Council must still hold its own hearing and vote before anything takes effect. No dirt moves on August 18 regardless of the outcome.
The P&Z stage is where conditions get shaped. The commission meets at 6:30 p.m. in the Council Chambers at Prosper Town Hall, 250 W. First St., with a livestream available. Comment runs three minutes per speaker, with written comments accepted online until 4:00 p.m. that day. David Hoover, Prosper's director of Development Services, said at an August 4 meeting that White Rose began discussing the project with town staff roughly 60 days earlier. The staff report and application packet are expected around August 13, three business days before the hearing. Everything circulating before that, including the developer's own project website, is marketing material, not the official record.
Where the Prosper Texas Data Center Would Sit
The proposed Prosper Texas data center site sits in northwest Prosper, in Denton County, east of FM 1385 and south of Parvin Road, directly beside the existing Brazos Electric Parvin Substation. Town materials describe a 39.3-acre tract while the developer's website says approximately 37 acres; the official survey should settle the difference. The developer describes a single building covering less than 20 percent of the site, with height, footprint, and lighting details not yet published. The substation adjacency is not incidental. Access to existing transmission infrastructure is the most valuable site attribute in the data center industry right now, and it is almost certainly why this parcel was selected for a Prosper Texas data center.
Who Is White Rose Partners
White Rose Partners is a Dallas-based development firm founded in 2020 that describes its business as powered land development, powered shell, and build-to-suit projects. Industry databases do not list any completed, operating data centers under its name. Prosper is not its only active campaign: the firm is pursuing Project Kilo in South Elgin, Illinois, and the 827-acre Project Spring near Sand Springs, Oklahoma, where the city's annexation of the property drew a lawsuit in January, with reporting describing projects in 14 states. In its Project Spring correspondence, Managing Partner Jeff Eigenbrood described White Rose's role as the powered land developer that prepares a property for the end user who will purchase, build, own, and operate the facility.
None of this is disqualifying; the powered-land model is a common, legitimate structure. It does carry one implication: if the entity that receives the zoning is not the entity that operates the facility, commitments made during the approval campaign only survive if they are written into the Planned Development ordinance as conditions that run with the land. Website promises do not transfer. Ordinance language does.
What the Developer Has Published
The Project Tomahawk website makes specific claims about the proposed Prosper Texas data center. These are developer statements, not independently verified findings:
- Water: Closed-loop cooling using roughly 110,000 gallons per year, about 301 gallons per day, plus a one-time initial fill; municipal connection if the Town allocates capacity, trucked water if not.
- Noise: A Kimley-Horn study measured June 2026 ambient baselines of 59.7 to 70.8 dB(A) and models facility levels of 42 to 55 dB(A) worst case. The developer proposes a 65 dB property-line maximum while separately claiming no perceptible sound at neighboring lines, two different standards the unreleased study should reconcile.
- Power: CoServ distribution with Brazos Electric transmission through the adjacent substation, upgrades developer-funded, no new substation or line anticipated.
- Site treatment: 15- to 30-foot planting buffers, mechanical screening, retained mature trees, and a public hike-and-bike trail.
- Economics: Several million dollars per year in local revenue, hundreds of millions in investment, 500-plus peak construction jobs. No independent Town fiscal analysis has been published.
What Has Not Been Disclosed
The most consequential number in any data center application is missing: the electrical load in megawatts. Also undisclosed are ERCOT interconnection status, executed utility agreements, generator count and fuel type, peak water demand, fire flow, and the complete acoustic study.
The MW figure matters beyond curiosity. On August 3, Governor Abbott directed the PUCT and ERCOT to audit every data center project in the interconnection queue before any more move forward. ERCOT responded with Market Notice M-A080326-01, halting the Batch Zero classifications due August 7 and seeking a good cause exception at the PUCT's August 20 open meeting. Batch Zero is the state's new study process for loads of 75 MW or more. Whether Project Tomahawk sits above or below that threshold shapes its timeline, and with the process paused, nobody can say when state review resumes. Prosper's local hearing proceeds either way.
How a Prosper Texas Data Center Could Affect Land Prices
The honest answer runs in more than one direction.
The corridor signal effect. Approval of one Prosper Texas data center tells the site-selection industry the FM 1385 corridor is open for this use. Powered land near substations has become one of the fastest-appreciating land classes in North Texas, and a first approval tends to attract more inquiries before any second project files.
The adjacency discount risk. Buyers of home sites and small acreage price perception, not engineering studies. Concerns about noise, lighting, and viewshed can soften demand for adjacent parcels even when technical data says impacts are minimal. The discount fades with distance but is real during entitlement and construction.
The tax base variable. A Prosper Texas data center representing hundreds of millions in taxable investment on 39 acres generates far more revenue per acre than housing, with almost no school demand. Whether abatements are part of this deal has not been disclosed and is a fair hearing question.
The uncertainty premium. Until the MW load, full studies, and final PD conditions are public, nobody can accurately price the corridor's future. Treat the window before Council action as information-gathering, not a decision deadline.
Questions Worth Asking at the Hearing
The Prosper Texas data center record will not be complete until Council votes. These questions would fill the biggest gaps:
- Which published commitments will be written into the PD ordinance as binding conditions that survive a sale of the property?
- What is the maximum electrical load in MW, and what is the project's ERCOT and Batch Zero status given the state audit?
- Will the Town release the complete sound, water, drainage, traffic, and fiscal studies before Council votes?
- Does the 65 dB limit apply at night, what metric is used, and what happens after an exceedance?
- Are any tax abatements or incentive agreements proposed?
Key Dates
- Around August 13: Staff report and application packet expected
- August 18: P&Z hearing and recommendation, 6:30 p.m., Prosper Town Hall, 250 W. First St.
- Written comments: Accepted online until 4:00 p.m. on the meeting day
- August 20: PUCT open meeting takes up ERCOT's Batch Zero good cause exception
- Following weeks: Town Council hearing and final vote, date to be set
Frequently Asked Questions
Is the Prosper Texas data center already approved?
No. The August 18 meeting is a recommendation stage. Town Council holds the deciding vote later.
Will it drain Prosper's water supply?
The developer's published estimate for the Prosper Texas data center is about 110,000 gallons per year using closed-loop cooling, less than a single home's design demand. Peak demand, fire flow, and initial fill volume remain unpublished.
Does the state's data center pause stop the Prosper Texas data center vote?
No. The August 3 directive and ERCOT's Batch Zero pause affect grid interconnection at the state level. Local zoning is a separate track, and Prosper's hearings proceed on their own schedule.
The Bottom Line
The Prosper Texas data center proposal is real, it is early, and its most important details are not yet public. The August 18 vote is about zoning conditions, not construction. For landowners along FM 1385, the smart move on every side is the same: read the August 13 staff report, ask what becomes legally enforceable, and watch for the megawatt number. The Prosper Texas data center debate will be decided by ordinance language, and that language is being written right now.
Own land along FM 1385 or the western Denton County corridor? Request a Corridor Entitlement Brief from North 40 Land Group. We track the Tomahawk case file, the PD conditions as drafted, and which surrounding tracts carry the utility adjacency that data center site selectors are pricing.
The staff report and application packet for case ZONE-26-0007 had not been published at the time of publication. Site, water, noise, power, and economic figures attributed to the developer are as they appear on the Project Tomahawk website and remain unverified. Statements by David Hoover were made at an August 4 town meeting as reported by Community Impact. This article will be updated after the staff report publishes and after the PUCT's August 20 open meeting.
References
- Community Impact. "Developer seeks to build data center in Prosper." August 8, 2026. View article
Cited for: the August 18 Planning & Zoning Commission consideration date announced by town staff at an August 4 meeting; David Hoover's statement that White Rose began discussing the project with town staff roughly 60 days earlier; and the Town's commitment to release project details at least three business days before the hearing under the Texas Open Meetings Act. - Project Tomahawk Data Center, Prosper TX. Developer information website published by White Rose Partners. project-tomahawk-prospertx.com
Cited for: case number ZONE-26-0007 and the companion Future Land Use Plan amendment; the approximately 37-acre site description east of FM 1385 and south of Parvin Road beside the Brazos Electric Parvin Substation; building coverage under 20 percent; and the developer's published claims on water use, the Kimley-Horn sound study, CoServ and Brazos Electric service, buffers and screening, and projected economic impact. - Town of Prosper. Planning & Zoning Commission. prospertx.gov/164/Planning-Zoning-Commission
Cited for: the commission's role in making recommendations to Town Council on zoning requests and Comprehensive Plan amendments. - Town of Prosper Meetings Hub. Agendas, packets, and meeting procedures. prosper-tx.municodemeetings.com
Cited for: the 6:30 p.m. meeting time in the Council Chambers at Prosper Town Hall, 250 W. First St.; the three-minute public comment standard; and the 4:00 p.m. same-day deadline for written comments. - Office of the Texas Governor. "Governor Abbott Directs Comprehensive Data Center Audit." August 3, 2026. View release
Cited for: the directive to the PUCT and ERCOT to complete a verification and audit of all data centers advancing through the interconnection process before any project moves forward, with noncompliant projects denied connection to the Texas grid. - ERCOT. Market Notice M-A080326-01, "Update Regarding Batch Zero Timelines and Processes." August 3, 2026. View notice
Cited for: ERCOT's decision not to issue Batch Zero large-load classification notifications by the August 7, 2026 deadline and its request for a good cause exception in advance of the PUCT's August 20, 2026 open meeting. - DC Byte. White Rose Partners company profile. dcbyte.com
Cited for: the firm's Dallas headquarters and 2020 founding year. - Shaw Local News Network. "Data center developer launches website to allay South Elgin's fears." July 28, 2026. View article
Cited for: White Rose's Project Kilo proposal in South Elgin, Illinois, and the firm's use of a public information website in response to resident concerns. - Osage News. "Proposed Sand Springs Data Center raises water and sovereignty concerns." January 13, 2026. View article
Cited for: White Rose's 827-acre Project Spring near Sand Springs, Oklahoma; the January 2026 lawsuit over the city's annexation of the property; the description of the firm as having data center projects in 14 states; and Managing Partner Jeff Eigenbrood's description of the firm's powered land role in Project Spring correspondence. - The Texas Tribune. "New Texas data center projects frozen until state audits them." August 3, 2026. View article
Cited for: statewide context on the interconnection queue and the scope of the audit directive.