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Plano City Council approved a rezoning ordinance on March 23, 2026 that moves the Heritage Creekside Plano expansion forward in a significant way. The vote cleared 4.1 acres at the southeast corner of Plano Parkway and Custer Road for urban mixed-use development, converting land previously zoned light industrial into the project’s next major phase.
Rosewood Property Co. has developed the 156-acre Heritage Creekside master community since 2016. This latest rezoning approval signals that the buildout toward the project’s 2027 target completion date is accelerating.
What the Rezoning Approves
The newly rezoned 4.1 acres slot into a broader block structure across the site. Each block carries a designated use mix:
- Northwest portion: Multifamily residential, retail, and restaurants
- Southern portion: Office, retail, restaurants, and multifamily with open space
- Eastern portion: Office use
- Two designated blocks: Commercial amusement, including game courts, table games, mini golf, and similar leisure uses
The overall use breakdown for this phase is 53% residential, 39% office and professional, and 3.1% retail and service.
Plaza and patio space must be provided in front of all buildings, extended to the edge of Dalhart Road. Council documents specify each plaza must contain at least three of the following amenities per 400 square feet of area: outdoor seating, public art or sculpture, bicycle racks, raised planters or vertical gardens, hydration stations, planters with one ornamental tree, landscape areas, trash and recycling stations, and decorative street lighting.
Heritage Creekside Plano Expansion by the Numbers
When complete, the Heritage Creekside Plano expansion adds a substantial amount of density to this section of central Plano:
- 342 single-family units
- 2,000 multifamily units
- 282,766 square feet of office space
- 109,000 square feet of retail
That brings the total residential count for the full 156-acre development to over 2,300 units across apartment, townhome, and single-family product types. Rosewood has already delivered 636 apartment homes, 200 townhomes, and 59 single-family tracts in prior phases.
Why the Commercial Amusement Component Matters
The inclusion of commercial amusement blocks is the most strategically interesting element of this Heritage Creekside Plano expansion. Game courts, mini golf, and leisure activity venues generate consistent daily foot traffic in a way that traditional retail cannot replicate.
Entertainment-anchored retail is outperforming standard retail across DFW. Operators in this category extend dwell times and pull customers across multiple visits per month rather than once per quarter. For a development that has already proven residential demand through The Ludlow’s rapid lease-up and The Buckley’s groundbreaking, adding entertainment uses diversifies the revenue base and strengthens the mixed-use thesis.
For land professionals and investors watching North Texas absorption patterns, this is a signal worth tracking. Commercial amusement tenants often negotiate shorter lease terms, but they drive the kind of activation that benefits adjacent retail, restaurant, and multifamily rents.
Rosewood’s Track Record at Heritage Creekside
Rosewood Property Co. has iterated on the Heritage Creekside plan multiple times since the city established Plano’s first urban mixed-use zoning designation for the project in 2014. Office use has been scaled back from the original 2.5 million square foot target as market demand shifted post-pandemic. Residential uses expanded to fill that gap.
That flexibility is a feature, not a weakness. Rosewood adjusted to demand signals rather than forcing an office-heavy program into a market that no longer absorbed it at that scale. The Ludlow, a 326-unit multifamily property within the development, was named Best Real Estate Deal for Multifamily by the Dallas Business Journal in 2023. Equity partner MetLife Investment Management joined Rosewood on The Buckley, a 338-unit follow-on project at the same site.
Plano Planning Director Christina Day noted the property had sat partially vacant for years but had drawn consistent positive feedback from surrounding residents eager to see it redeveloped into a mix of commercial, office, residential, and entertainment uses.
Deputy Mayor Pro Tem Rick Horne praised Rosewood’s work, stating the council sees this as a quality product that brings a good mix of residential units, retail, and offices to complete this piece of property.
What This Means for the Central Plano Land Market
The Heritage Creekside Plano expansion is one of the few remaining large-scale infill opportunities along the PGBT/US-75 corridor. That corridor has absorbed significant corporate relocation and multifamily investment over the past decade. Land in this submarket trades at a premium because developable parcels are scarce.
For land professionals tracking Collin County, the rezoning demonstrates what cities like Plano are prioritizing: walkable, mixed-use urban nodes that reduce single-use suburban sprawl. Plano has signaled repeatedly that it wants density done well rather than more strip centers.
The 2027 completion target is aggressive given construction cost pressures. But Rosewood’s track record of staged delivery and equity partner alignment through MetLife suggests the capital structure is in place to execute.
The same demand pressure driving Heritage Creekside’s final buildout is fueling greenfield activity at the opposite end of the Collin County corridor. In Anna, Tellus Group broke ground in March 2026 on Sherley Farms, a 970-acre master-planned community targeting approximately 3,000 homes and anchored by a 65-acre working organic farm. Two very different products, two very different locations, but the same underlying story: the DFW metro needs housing, and developers are filling the gap at every point along the growth spectrum.
What to Watch Next
Several indicators will signal how the Heritage Creekside Plano expansion tracks over the next 18 to 24 months:
- Occupancy rates at The Buckley (338 units currently under development)
- Permitting activity on the commercial amusement blocks
- Retail tenant announcements, particularly entertainment-anchor operators
- Any further amendments to the urban mixed-use zone as office absorption data evolves
The full 156-acre master plan has been in motion for over a decade. This rezoning moves the remaining underdeveloped parcels into an active approval posture. That matters for how adjacent land values and lease comps will move through 2026 and into 2027.
If you are tracking commercial or investment land opportunities along the Plano Parkway corridor or anywhere in the DFW metro, North 40 Land Group works with buyers and sellers who need ground-level market knowledge, not just listing data.
Frequently Asked Questions
What did Plano City Council approve for Heritage Creekside?
On March 23, 2026, Plano City Council approved a rezoning ordinance converting 4.1 acres at the southeast corner of Plano Parkway and Custer Road from light industrial to urban mixed-use. The approval expands the Heritage Creekside development with a mix of residential, office, retail, and commercial amusement uses.
Who is developing Heritage Creekside?
Rosewood Property Co. owns and develops Heritage Creekside. The Dallas-based firm has led the project since groundbreaking in 2016. MetLife Investment Management has served as an equity partner on at least one multifamily phase.
How many homes will Heritage Creekside eventually have?
When complete, the full 156-acre Heritage Creekside development will include over 2,300 residential units across multifamily apartments, townhomes, and single-family homes. This expansion phase adds 342 single-family units and 2,000 multifamily units.
What is the commercial amusement zone at Heritage Creekside?
Two blocks within the Heritage Creekside Plano expansion are designated for commercial amusement. Approved uses include game courts, table games, mini golf, and similar leisure activities. This entertainment component is designed to drive consistent foot traffic and complement the retail and restaurant tenants already operating at the site.
Where is Heritage Creekside located?
Heritage Creekside is located at 1550 West Plano Parkway in Plano, Texas, on 156 acres adjacent to the President George Bush Turnpike, west of North Central Expressway between Alma Road and Custer Road.
When will Heritage Creekside be complete?
Rosewood has targeted 2027 for full buildout of the 156-acre Heritage Creekside development. The March 2026 rezoning approval moves remaining underdeveloped parcels into an active construction posture.
What does the Heritage Creekside expansion mean for surrounding land values?
The Plano Parkway/PGBT corridor is one of the tighter infill markets in Collin County. Adding 2,000-plus multifamily units, entertainment uses, and 282,766 square feet of office will intensify demand for adjacent commercial and mixed-use land. Investors and landowners along this corridor should monitor lease comp movement closely through 2026 and 2027.
References
- Plano City Council Meeting, March 23, 2026 — Rezoning Ordinance, Heritage Creekside Urban Mixed-Use Amendment. plano.gov
- Hintze, Jack. “Plano OKs Mixed-Use Expansion at Heritage Creekside.” Plano Star Courier, March 24, 2026. starlocalmedia.com
- “Rosewood Property Breaks Ground on New Heritage Creekside Multifamily Development — The Buckley.” Rosewood Property Co. Press Release, July 23, 2024. rosewoodproperty.com
- “Rosewood Breaks Ground on New Addition to Dallas Mixed-Use Site.” Multi-Housing News, August 7, 2024. multihousingnews.com
- “Heritage Creekside Mixed-Use Development.” Northview Company. northviewco.com
