Fields West Frisco, the 55-acre mixed-use development in Frisco’s broader Fields master plan, announced 10 new retail and restaurant tenants in November. The additions bring the project to 70% pre-leased three years before its late 2027 opening.
Developer Fehmi Karahan, who created Legacy West, is building 360,000 square feet of retail and dining space, 350,000 square feet of Class A office, and 1,150 residential units above the commercial space. Columbus Realty Partners is handling the residential component.
The pre-leasing velocity tells the story. Retailers are committing capital years in advance based on Karahan’s track record and the institutional anchors already in place PGA of America headquarters, Omni PGA Frisco Resort, and Universal Studios Kids Resort opening in 2026.
New Tenants Joining Fields West
The November announcement added these 10 brands:
- Crate & Barrel – home furnishings
- Culinary Dropout – upscale casual dining
- Design Within Reach – modern furniture
- Face Foundrie – skincare and facial bar
- Gorjana – California jewelry brand
- Landry Kate – women’s boutique
- Maman – French-inspired café
- North Italia – Italian restaurant
- TravisMathew – men’s lifestyle apparel
- U Med Spa – medical aesthetics
These join 27 previously announced tenants including Bloomie’s (Bloomingdale’s first Texas location), Mastro’s Steakhouse (first DFW location), Alo Yoga, Arhaus, Sephora, and Shake Shack. The full roster now includes 37 signed leases.
SHOP Companies is leading retail leasing. Founding Partner Rand Horowitz said Fields West “continues to have remarkable retailer interest as exhibited by our level of commitment at just the onset of construction.”
Why Retailers Are Betting on North Frisco
The 70% pre-lease rate before vertical construction reflects institutional confidence in north Frisco’s trajectory. Several factors drive this:
Proven developer credibility. Karahan’s Legacy West in Plano set the standard for mixed-use success in North Texas. Retailers know the execution playbook and the return profile.
Residential density built in. With 1,150 units directly above retail, Fields West guarantees foot traffic. This isn’t strip center retail hoping for drive-by customers. The walkable format creates repeat visits.
Institutional anchors de-risk the location. PGA of America headquarters, Omni resort with two championship golf courses, and Universal Studios Kids Resort (2026) bring sustained traffic and credibility. These aren’t amenities—they’re economic engines.
Affluent demographics hold. The Preserve neighborhood within Fields offers custom homes starting at $3.5 million. The surrounding area supports premium retail pricing, which is why you see Mastro’s, Bloomie’s, and Alo Yoga committing early.
Connectivity infrastructure. Fields includes 25 miles of hike and bike trails linking to Frisco’s citywide system. The pedestrian design with paseos and green spaces isn’t aesthetic—it’s traffic engineering for a live-work-play model.
Market Implications for Land Professionals
Fields West closed a $425 million construction loan earlier in 2024 and broke ground this fall. Construction will sequence through late 2027 into 2028.
For land investors and brokers, the pre-leasing momentum signals validated demand. When blue-chip retailers sign leases three years out, they’re betting on sustained growth, not speculative hope.
Adjacent land parcels in the Fields master plan carry less risk now. The tenant roster proves the market thesis. North Frisco’s retail absorption isn’t slowing it’s attracting first-to-market concepts and national flagships.
Watch for secondary development opportunities near Fields West. Service businesses, medical office, and complementary retail concepts will target proximity to this concentration of affluent residents and daytime office population.
The mixed-use format also matters for multifamily developers. Columbus Realty’s 1,150 units sit above retail, not in suburban garden style. This urban-density approach in north Frisco reflects shifting preferences toward walkability and amenitized living.
What’s Next for Fields West
Fields West will open in phases starting late 2027. The sequenced rollout spreads risk and lets initial tenants establish before the full build-out completes in 2028.
The tenant mix balances national brands (Sephora, Pottery Barn, Williams Sonoma) with boutique concepts (Landry Kate, Markham Fine Jewelers) and experiential dining (Mastro’s, Green Point Seafood & Oyster Bar). This isn’t big-box retail—it’s destination retail with repeat-visit drivers.
Office leasing is being handled by CBRE. The 350,000 square feet of Class A space targets corporate users who want proximity to PGA headquarters and the resort amenities. Pre-leasing numbers for office haven’t been disclosed yet.
Fields sits off Dallas North Tollway in north Frisco, with direct access to the tollway system and proximity to Legacy West, The Star, and established Frisco employment centers.
Request a North Frisco Market Brief to track adjacent land opportunities near Fields West and other master-planned developments shaping retail and residential absorption in the corridor.
